The Get In Touch Foundation, a program with the mission to educate women and men about breast cancer, asked us to help expand its current capabilities and increase user engagement with their Daisy Wheel App for iPhone. Using a rapid Contextual Design approach, we quickly moved beyond assumptions to gain an actual understanding of Daisy Wheel’s target audience: girls in grades 5-12. We conducted a series of semi-structured interviews as a way to reveal their current activities and actual practices for maintaining good women’s health.
The Daisy Wheel App is the digital version of a physical artifact used to guide young girls through a Breast Self Exam. The user spins a wheel shaped like a daisy to reveal eight tips of how to do a Breast Self Exam. Both the Daisy Wheel and the Daisy Wheel App are part of the Girl’s Program run by the Get In Touch Foundation, a non-profit organization to provide breast health initiatives that educate women and men in the crusade against breast cancer.
The Daisy Wheel App was featured as a case study on the UX Clinic, an effort to share design expertise with the software development community.
After ending the interview phase, the design team went through an interpretation session where we discussed the main points of the interviews and transcribed them onto separate notes. Following the discussion we clustered the notes to form an affinity diagram based on common themes that we noticed. By taking the key points we gathered from the interviews, we found emerging patterns in the girls’ behaviors, which helped us identify opportunities for expanding the existing Daisy Wheel App. Out of the research came three main insights that guided our idea and concept generation:
- Girls’ lack of awareness about preventive care
- The influence of people’s experiences
- How girls find and share information about health
After analyzing the data, we began to ideate on how our findings could be translated into new functionalities for the next version of the Daisy Wheel App. We chose to focus on the app as a platform for promoting self-expression and social connection in a way that encourages girls to modify their behavior regarding preventive care.
Prototype 1. TESTIMONIALS AND HOW TO VIDEO
Daisy Wheel has two types of tips:
- Tips with the steps for doing a Breast Self Exam (BSE) (how-to tips)
- Tips about the importance of doing BSE (recommendation tips)
For the how to tips we added instructional short videos with tutorials showing exactly how to do each step of the BSE. For the recommendation tips, we showcased testimonials of people telling their experiences fighting breast cancer. In addition to those testimonials, we added an option we are calling “my own experience”, where girls using the app can record a video with their own testimonial that can be shared with their friends.
- A girl accesses the Daisy Wheel App and explores the ‘how-to’ tips where she watches a video tutorial with directions on how to perform a BSE
- She spins the wheel and switches to a recommendation tip. In this case the video is a testimonial
- She decides to contribute to the testimonial collection and records her own experience
- Her own experience is then featured as a testimonial video in a recommendation tip
Prototype 2. QUOTES AND PHOTOS
The concept of quotes and photos was inspired by the need for increased awareness about the importance of BSE as a way to detect cancer at an early stage, as well as an alternative way to spread information about health.
Girls are encouraged to share photos within the Daisy Wheel community. Then girls can pick from a set of quotes: some quotes have an inspirational nature related to hope and strength, other quotes are about breast cancer facts and how small steps towards prevention can make a big difference. Girls also have the option to add a quote of their own. This imagery is then used as the building blocks for the “reminders”, explained in the third prototype.
- A girl takes a picture to add to Daisy Wheel’s quote collection;
- There is an option to select from the image gallery
- She selects a quote to add to her image
- She shares the image with the Daisy Wheel community, and has the option to share through social media
Prototype 3. REMINDERS
The purpose of the reminders is to encourage and empower girls to become aware of their own health at an early age. Based on the interviews and statements such as ‘when someone I trust gives me advice, I take action’, our aim was to create an experience that was friendly, personal, and approachable. When a girl receives a reminder to perform a BSE, the reminder is accompanied with an image from the Daisy Wheel quote collection, which serves as both a prompt for preventative action and support from the community.
- A girl gets a reminder to do this month’s BSE in the form of a photo with a quote from another user
- The system asks if she practiced the BSE, and if she responds yes she gets a feedback message congratulating her
- The girl receives a badge for completing this month’s BSE, she gets a flower in a pot (a visual representation of her health)
- She is then encouraged to share her badge with her friends